Tata: The Evolution Of A Corporate Brand Goes To The Core Of The Tata Ethos To Explore The Unique Relationship Between The Tata Group And The Indian People, A Relationship That Goes Beyond The Achievements Of A Successful Business To Its Social Contributions For Its Employees And The Society At Large. Finally It Asks How That Reputation Will Be Perceived And Understood As Tata Moves Into Global Markets. Whether You're An Entrepreneur, A Manager, A Marketer, Or An Interested Tata Loyalist This Book Will Help You Understand The Durability Of The Brand And Inspire You With The Values It Holds Onto In The Global Economy.