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Antaranga Coca Cola Che

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MPH1436

The book Antaranga Coca Cola Che is written by Neville Isdell With David Beasley (Translated By Pradeep Sindekar) and is published by Mehta Publishing House 

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Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after rebuilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken ‘the pause that refreshes.’ It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
  • Author Neville Isdell With David Beasley (Translated By Pradeep Sindekar)
  • Language Marathi
  • Year of Publication 2016
  • Edition First
  • Number of pages 240

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